Guides

Guides for selling to local businesses

How to build the list, what to say on the call, what to write in the email, and the rules you need to follow in Canada and the US.

How to build a local business lead list that actually gets answeredA step-by-step way to pick a niche, size the market, pull the right businesses and turn them into a call list your reps will actually work.8 min readA cold calling script for contractors and trades businessesA short, honest script for calling roofers, plumbers, HVAC and other trades — plus how to get past the office, handle the five objections you will hear, and book the next step.9 min readCold email templates for selling to local businessesFive short cold email templates that work on contractors, clinics and service businesses — plus subject lines, follow-ups and the compliance basics every email needs.8 min readCASL and cold email in Canada: a plain-English guideWhat Canada's Anti-Spam Legislation means for B2B cold email: implied consent from published business addresses, what every message must include, unsubscribes and penalties.7 min readCAN-SPAM and B2B cold email in the USWhat the US CAN-SPAM Act requires for business cold email — honest headers, subject lines, a physical address and opt-outs — and the mistakes that get senders in trouble.6 min readCold calling rules in Canada and the US (B2B)How do-not-call lists, telemarketing rules and the TCPA apply when you cold call businesses in Canada and the US — and the habits that keep you on the right side of them.7 min readThe best time to call trades and service businessesWhen roofers, plumbers, HVAC, landscapers, cleaners and clinics actually pick up — by time of day, day of week and season.6 min readWhat home service businesses buy (and how to sell it to them)The products and services contractors and home service companies spend money on, what triggers a purchase, and how to position your offer so owners say yes.7 min readHow many leads do you need? Simple outbound math for local salesWork backwards from the customers you want to the dials and emails it takes — with a simple formula and example numbers you can replace with your own.5 min readHow to keep your lead list clean (and your connect rate high)Dead numbers, duplicates, closed businesses and opt-outs quietly kill outbound campaigns. A simple routine to keep a local business list healthy.5 min read

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